The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?


The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
Case Code: BSTR331
Case Length: 21 Pages
Period: 2008-2009
Pub Date: 2009
Teaching Note: Available
 Price: Rs.300
Organization: NA
Industry: Media and Entertainment
Countries: India/US
Themes: Business Model Transformation, Innovation
The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Slumdog Millionaire, is a movie directed by Danny Boyle, a British director based on the story of an Indian boy raised in the slums of Mumbai, India who participates in a popular game show Who Wants to be a Millionaire? and wins it, through sheer luck. The story is based in an Indian background with predominantly Indian cast and crew. The movie won eight Oscars and several other awards in international platforms, pushing the Indian cinema industry into the spotlight. The case details the history of Indian cinema industry and examines its opportunities and challenges. It analyzes whether or not the success of Slumdog Millionaire could lead to significant opportunities for the Indian cinema industry.

Issues

The case is structured to achieve the following teaching objectives

  • Study the historical background and evolution of the Indian cinema industry
  • Evaluate the reasons for the success of Slumdog Millionaire
  • Discuss whether the success of Slumdog Millionaire could provide significant opportunities for the Indian cinema industry
  • Examine the opportunities and challenges for the Indian cinema industry

Contents

Keywords

Slumdog Millionaire, Bollywood, Oscars, Academy Awards, Danny Boyle, BAFTA Awards, Indian cinema industry, Indian entertainment market, Media and Entertainment industry, Technological Development, Innovation, Home Entertainment, Film Financing, Piracy, Copyright Violations, Intellectual Property (IP) rights, A R Rahman

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